Melt Up To 16 Pounds of Fat In 14 Days. Read, you may be the right candidate

Lose 16 pounds in two weeks? This is what, Brian Flatt, author of the 2 Week Diet promises. It sounds pretty great! However, it’s not like most of us haven’t heard similar promises before. Upon reading the website headline, I wondered, “Why should we believe this one?”

One thing that did make me hope that this diet was different, though, was the phrase “health-based.” I’ve always been a proponent of healthy lifestyle and nutrition, and, as such, I’ve been skeptical of rapid weight loss systems, because they always seemed to throw out the baby with the bath water.


I decided to investigate further. If this diet was truly based on healthy eating concepts, maybe I could stick with it. The price seemed reasonable and the website stated that if I was not satisfied with my results, I could get a full refund within sixty days.


Obviously, Mr. Flatt is an author, but he is also a personal trainer and nutritionist. I checked out his Facebook page too. Looked like he lost a little weight, himself.

What Will the 2 Week Diet Do for Me? How Does It Work?

According to the author, the 2 Week Diet system is suitable for everyone, whether they desire to lose weight rapidly for an upcoming event, or just want to look and feel healthier. He explains that one of the cornerstones of his program is the “3 Pound Rule.”

He explains this concept as a maintenance of your target weight. How it works, is by weighing yourself each morning, after you have reached your weight target. If you weigh three pounds more than your target, at any time, you restart on Phase 1 of the program, until you get your weight back down to where you want it to be.

He claims this usually only takes a day or two. This is how you are able to “cheat” every now and then, while not putting too much effort into the diet.

What is Included and How Much Does It Cost?

I bought the diet materials for $37.00. This may or may not be what you will pay, I suppose. What I got for this price was a downloadable e-book. This included the manuals titled:

1.) Launch Handbook – Getting started

2. Diet Handbook – The type and quantity of foods you can eat, customized according to your personal measurements, including optional supplements

3.) Activity Handbook – Light exercises to help your appearance and possibly accelerate your weight loss (Exercises are an optional part of the program)

4.) Motivation Handbook – That other factor that you need to accomplish your goals.

Pros and Cons

The best part of the diet is that the information is very complete. I read that the author worked on this plan for 15 years just to get it right, and I will say that the effort is apparent! Unlike many dieting regiments, the information seems very complete. His explanations are expressed in everyday language. Not only does he tell you the “How” of what you are doing; he tells you the “Why.”

Most of you would probably agree that the loss of an average of one-half pound per day is pretty motivating all by itself. However, the fact that this is done without expensive supplementation, a gym membership or crazy fads, like detox shakes or diet pills, was very heartening! Also, I liked that it can be used by anyone, no matter your age or genetic characteristics.

As for the flip side, you may assume from looking at the website that this plan really doesn’t take much effort, at all. I am here to tell you that it does. You do need to watch what you eat, and although it promises that supplementation and exercise are optional, my experience does recommend them. Also, the “3 Pound Rule” must be adhered to, if you tend to binge occasionally, which I’m pretty sure everyone does!

The downloadable e-book form that the program came in did allow quick access and portability, but as a fan of the physical rather than the virtual world, I found myself wanting a paper manual. I was, however, able to print out some of the pages that I deemed essential. I also am aware that the inexpensive price is likely due to its virtual form.

Notably, I really liked the fact that Brian Flatt gave out his personal e-mail. Although, I have not used it, this seems to me like a pretty good vote of confidence in his weight loss program. If the system was bad, I’m sure he would be inundated with negative mail!

Bottom Line? How Did 2 Week Diet Work for Me?

I am happy to be able to tell you that my money was not wasted! Therefore, I have no plans to return my 2 Week Diet materials. The weight loss that was promised in the plan, did not quite come true for me, personally. However, I guess the fact that this was based on an average daily weight loss, makes that reality something I can live with.

I’ve been able to stick with a healthy eating regiment and, since the quantities and food choices are laid out in terms of the exact quantity I should be consuming, my grocery bill has not increased and neither has the amount of food that goes to waste.

Although I have made use of both the recommended supplements and the exercise portion of the system, I have not had to invest in any special equipment or spend very much money or time at the vitamin counter. Both the exercises and supplements are common, inexpensive and straight-forward. I also recommend you check out Brian’s official 2 Week Diet website. It has additional information you may find useful.